Author: Create Webinar Team 2018-03-14
Createwebinar.com team has conducted a research to find out measurable data that can be used to maximize the benefits of hosting webinars. Whether you have been using webinars for years, or if you are a beginner, the data below can be a valuable asset for your next webinar.
1. The optimal length of webinar should be 30-45 minutes (Q&A included)
85% of attendees prefer webinars to last 30- 45 minutes, while 10% prefer longer webinars and only 5% would consider shorter ones. If you target greater number of audience, you should consider splitting your long webinars and filling the shorter ones.
2. Most preferred time for hosting a webinar is 11am
While after-work time is perceived to be the best time for webinars, the research showed that webinars conducted in the mornings are preferred to later time webinars, 11am being the time preferred by 32%.
3. Tuesday is the best day of the week for webinars
While Tuesdays are preferred by the majority of webinar attendees, Wednesdays and Thursday are next in the row. Midweek is also considered the best period for sending emails to potential attendees. Mondays and Fridays should be avoided, as people are either busy or take day off.
4. Live Q&A is important
Over 90% of audience wants live Q&A after the webinar session ends. Thus, it should be included in the overall webinar session. You should set amount of time to devote to Q&A beforehand and may have a FAQ at hand to go through yourself.
5. On average people watch only 1 webinar per week
This statistics means that you should use all you marketing knowledge and techniques to compete with others, not only within your sphere but also within other spheres, as your target audience can have different, sometimes unrelated interests.
6. Promote your webinars at least 3 weeks in advance
Using all means of marketing, make sure to start 3 weeks in advance. While about 29% register the day of the webinar, about 17% of attendees register 3 weeks before. You should remember that not all registrants attend webinars, thus the 17% makes almost the half of those that will actually attend.
7. On average 35-45% of webinar registrants will actually attend
Research shows that about one third of people who signed up will actually attend the webinar. Surprisingly, the ration is a consistent one.
8. 150 people is the average number of webinar attendees
While 150 is not a bad target, if you want to reach it, you should get about 500 sign ups, considering the previous statistics.
9. Recording and Replaying Webinars is key for improvement and reaching to more people
While recording and replaying webinars can be beneficial for the host to improve, it is also essential for reaching audience who don’t necessarily look for live webinars, either because of time zone or the busy lifestyle and who comprise 30% of registrants.
10. Engage your audience with your enthusiasm
While visuals play an important role for engaging audience, it takes only 15% of the stake. Q&A goes in parallel with visuals. While relevant content is the most important factor (almost 40%) to engage audience, one third of audience mentions that enthusiasm of the host has been the greatest contributor.
Check out createwebinar.com today for tips and create YOUR webinar right away.