Good AI prompts for webinars are less a magic formula than a clear brief. Tell a language model what the webinar is about, what it is allowed to know and what the output should look like, and you get usable drafts instead of generic marketing copy. Below are eleven templates you can copy, running from finding a topic to checking the facts. Each one comes with a note on what to look for in the result.
How to use the templates
- Fill the placeholders. Replace everything in square brackets with your own details.
- Start with the fact sheet. Template 1 produces a list of your facts. Paste it into every later prompt, or keep working in the same conversation.
- One step per prompt. Ask for the outline, script and emails in one go and you get mediocre work across the board.
- Leave customer data out. Planning a webinar doesn’t require any personal data, so don’t include it.
- Treat every result as a draft. Read it, trim it, compare it with the fact sheet.
The guide to writing a webinar script with AI explains why this approach works and how to review an AI script as a whole. This article is the toolkit to take away.
The foundation
1. Build a fact sheet
I'm planning a webinar. Ask me questions one at a time until you have the following: the exact product name, the target audience, the problem they have, what buyers actually receive, price and payment terms, evidence with sources (figures, references, guarantees) and anything I explicitly don't want to promise.
Only ask one question at a time. At the end, summarise everything as a bullet-point fact sheet. Don't add anything I haven't told you.
What to check afterwards: Is there anything in the fact sheet you didn’t actually say? Delete it. Mark any claim without evidence as “do not use”.
Topic and outline
2. Find a topic
Here is my fact sheet: [fact sheet]
Suggest ten webinar topics that address a specific problem for [audience] and lead naturally to my offer. For each topic, give a working title, the promise in one sentence and the reason it fits the offer. No superlatives and no figures that aren't in the fact sheet.
What to check afterwards: Does the topic genuinely lead to the offer, or does it just grab attention? Can the webinar deliver on the promise? The guide to choosing a webinar topic goes deeper.
3. Create an outline
Topic: [topic]. Running time: [minutes] minutes. Fact sheet: [fact sheet]
Create an outline with minutes for each part: welcome, introduction, the problem, main section with [number] key points, recap, transition, offer including price, questions, close. The main section should be useful even to people who don't buy. Flag every point where you need information that isn't in the fact sheet.
What to check afterwards: Do the minutes add up to your planned length? Does the main section stand on its own for attendees who won’t buy? The guide to sales webinar structure covers each part in detail.
Script and slides
4. Script one section
Write the script for this part of the outline: [section]. Fact sheet: [fact sheet]
Style: spoken English, addressing the viewer as "you", mostly short sentences, no marketing clichés. Length: about [number] words. Use only information from the fact sheet. Wherever a personal example from me would fit, insert [MY OWN EXAMPLE] instead of inventing one.
What to check afterwards: Read the text aloud and cut wherever you stumble. Fill in the gaps for your own examples yourself. As a very rough rule of thumb, many people speak at 120 to 150 words per minute in a calm presentation, which gives you the word count to ask for.
5. Smooth it for speaking
Here is a section from my script: [text]
Rework it so it is easy to say out loud: sentences mostly under 20 words, no long subordinate clauses, numbers written the way they are spoken, abbreviations explained the first time they appear. Don't change any statement. Afterwards, list every change that goes beyond sentence structure.
What to check afterwards: The list of changes. If any claim has shifted, keep the original wording.
6. Turn the script into slides
Here is the script: [script]
Turn it into slides. For each slide: a heading of no more than six words, no more than three short bullet points, and a suggestion for an image or icon with no text, no logos and no real people. The slides should support what is said, not repeat it. Output a numbered list.
What to check afterwards: Would every slide be readable on a phone? Has any of the script crept onto a slide word for word? The guide to creating presentation slides with AI has more on this.
Selling and objections
7. Collect objections
Fact sheet: [fact sheet]
What ten objections is [audience] likely to have to this offer? Order them by how often you'd expect to hear them. Write an honest answer of two or three sentences for each, using only information from the fact sheet. If an objection is valid and the offer isn't right for some people, say so plainly.
What to check afterwards: The ranking is an estimate, not market research. Compare it with questions real prospects have asked you.
Registration page and emails
8. Registration page
Fact sheet: [fact sheet]. Webinar topic: [topic]. Session times: [times with time zone]
Write the copy for a registration page: a headline stating the concrete benefit, a subheading, three to five points under "What you'll learn", a short paragraph about the host and the label for the sign-up button. Don't promise anything the webinar doesn't deliver. No artificial urgency and no invented attendee numbers.
What to check afterwards: Does every learning point actually appear in the script? Does anything sound like “today only”? The guide to writing a landing page with AI covers this in depth.
9. Reminder emails
Webinar: [topic]. Session: [date, time, time zone]. Access link: [LINK]
Write three emails to registered attendees: a confirmation straight after sign-up, a reminder the day before and a reminder one hour before. For each email: a subject line of no more than 50 characters, body text of no more than 80 words and one clear link. No promotion of the offer, just the value of the session and the practical details.
What to check afterwards: The date, time and time zone in every email. Marketing messages don’t belong in this sequence, and in the EU they generally need separate consent. The guide to building an email sequence with AI covers longer sequences.
Let AI check, then check yourself
10. Fact check
Here is my fact sheet: [fact sheet]. Here is the text: [text]
Go through the text sentence by sentence. List every statement that asserts a fact (figure, price, feature, result, comparison) and put each into one of three groups: "matches the fact sheet", "differs from the fact sheet", "not in the fact sheet". Don't change the text.
What to check afterwards: Delete or back up everything in the last two groups. This check misses things too, so finish with your own read-through. The guide to avoiding AI hallucinations shows what invented details tend to look like.
11. Claims and tone
Read this text as a sceptical member of [audience] would: [text]
Highlight unsupported superlatives, promises of results, artificial urgency, wording that feels pushy and anywhere a reader might feel misled. Suggest a more matter-of-fact version for each one.
What to check afterwards: The suggestions are pointers, not a legal review. For claims about health, money or results, it is worth asking someone who knows advertising law.
Common prompting mistakes
- Too little context. “Write me a webinar about time management” produces platitudes. The fact sheet, audience and running time are what make a draft usable.
- No format specified. Say whether you want a list, a table or continuous text, and how long.
- No permission to leave gaps. Unless you explicitly ask for questions or placeholders, the model fills gaps itself, usually with something made up.
- Copying results unchecked. Fluent text is not the same as correct text.
- Never refining the template. If results keep missing in the same direction, add a rule to the template instead of fixing each output by hand.
Frequently asked questions
Do these templates work with any language model?
Broadly yes, because they are plain instructions with no tricks aimed at a particular system. Quality varies between tools, especially with longer sections. Test a template on one section before you build a whole webinar with it.
Should I write prompts in the same language as the webinar?
That usually gives the most natural result. If your webinar is in English, write the prompt in English too, and if you plan a version in another language, prompt in that language for that version.
How do I stop the AI inventing facts?
You can’t rule it out completely. It helps to work only from the fact sheet, ask explicitly for questions rather than additions, and check every finished text with template 10 and then yourself.
How long can a prompt be?
As long as it stays clear. A one-page fact sheet is fine. Problems start when a single prompt asks for many tasks at once, because each one then gets less attention.
Final thought
A template saves you work on the form, not on the substance. The better your fact sheet, the better every draft. Keep your own collection and let the templates get a little sharper with every webinar.
This article is general information and not legal advice.
