An AI webinar generator can write your script and slides for you. There’s a catch that rarely gets mentioned, though. When information is missing, language models tend to fill the gap with something that sounds plausible. In a sales webinar, that’s not a cosmetic issue. It’s the reason CreateWebinar asks you six follow-up questions before it writes a single slide.
Why AI text sometimes makes things up
A language model writes one word after another, picking what is likely to come next. It doesn’t check whether a statement is true. Ask it for a webinar about your online course without giving a price, and it may add one anyway, simply because sales webinars usually mention prices. The same goes for bonus material, guarantees, or results that past students supposedly achieved.
In a blog post about houseplants, that’s annoying. In sales, it’s risky, because your guests make a buying decision based on what they hear. For a broader look at where AI helps and where you still need to step in, read Creating a webinar with AI.
What one invented detail can cost you
Imagine your webinar promises a bonus workbook that doesn’t exist. The first buyers ask where it is, and you’re left explaining, apologising and possibly refunding. Prices and guarantees are worse still. Advertising with false information can count as misleading under consumer protection rules in the EU and elsewhere, and at that point it’s no longer only about trust.
There’s also a practical side. An automated webinar runs at many sessions, often for months. A mistake in the script doesn’t reach one viewer, it reaches everyone who signs up. This is general information, not legal advice.
The six questions, one by one
CreateWebinar first reads the page whose link you pasted. It then asks you six questions and pre-fills the answers from what it found on that page. The AI doesn’t invent anything that isn’t on the page or in your answers.
Say, for example, you sell an online course on sourdough baking. Here’s how the questions might play out:
| Question | What the script uses it for | Example answer |
|---|---|---|
| What exactly is the product called? | The name comes up again and again, so it has to be right. | Sourdough from Scratch |
| Who is it for? | This shapes the tone and the examples. | Home bakers with no experience |
| Which problem does it solve? | This becomes the opening that draws guests in. | Loaves come out flat and dense |
| What does the buyer get? | This is the core of the offer section. | 9 video lessons, a baking schedule as a PDF |
| What does the offer cost? | Only a price given here gets mentioned. | €89 one-off |
| What should be emphasised? | This is where you set the focus. | No special equipment needed |
The answers in the right-hand column are made up for illustration. What matters is the principle: each question steers part of the webinar, and anything you don’t give or confirm here won’t appear there.
Pre-filled isn’t the same as finished
Having the AI pre-fill the answers saves time, but you still need to check them. The reason is simple: it takes what’s on your page, even if that’s out of date. Common trip-ups include:
- an old launch price still sitting somewhere on the page,
- a promotional banner that ends this week,
- a list of deliverables that has since changed,
- a payment plan you no longer offer.
Anything you don’t know or haven’t decided yet, just leave blank. The AI won’t plug the gap with a guess. If your page is thin, on the other hand, write more into your answers. For the script, both sources count the same.
One useful check is to read your answer to question four out loud. If it sounds like a list of what a buyer actually receives, it’s good. If it sounds like an advert, so will your webinar.
Affiliate products and the commission disclosure
Plenty of people use webinars to present not just their own products but also offers they earn a commission on. When you create a webinar, there’s a box labelled “I promote this product as an affiliate”. Tick it, and your webinar briefly mentions that you earn a commission through your link. That disclosure is required, and this way it can’t be forgotten while writing.
The starting point is the vendor’s publicly accessible sales page. You decide where the buy button leads, so it can point to your affiliate link. The same rule applies here: if the vendor doesn’t promise something on their page, your webinar won’t promise it either. There’s more on this on the webinars for affiliate products page.
What’s still up to you
The follow-up questions stop the AI from inventing facts. They don’t replace your own read-through. Three things remain your job:
- Your page itself. The AI takes what’s written there. If your page overpromises, so will the script. Check beforehand that every claim on the page can be backed up.
- Tone and emphasis. Whether a slide sounds too pushy or a point gets too little room is something you notice when reading. In the Slides station you can edit the text and host script of every slide.
- Keeping it current. When your offer changes, the webinar doesn’t update itself. Adjust the affected slides and have them re-voiced.
Honest information plays a part elsewhere in CreateWebinar too, for example the AI notice in the chat. The trust page explains how.
Frequently asked questions
Does the AI really not add anything?
It only works with what’s on your page and what you enter in the six follow-up questions. It writes the wording and structure itself, but facts such as price, deliverables or guarantees come from those two sources.
What if I can’t answer one of the questions?
Leave the field blank. The AI won’t fill it with its own guess. If your price isn’t fixed yet, for example, the webinar won’t mention one.
Can the AI read any page?
Only publicly accessible ones. It can’t read content behind a login or unpublished drafts. In that case, enter the key details in the follow-up questions yourself.
Do I have to write the commission disclosure myself?
No. If you tick the affiliate box when creating the webinar, the webinar mentions your commission briefly on its own.
Can I edit the script after it’s generated?
Yes. During fine-tuning you can edit every slide and its host script. For a completely new script, regenerate the webinar, which costs the same as a new webinar of the same length.
An AI webinar generator is only as good as the information it works with. The six questions take a few minutes and make sure your webinar talks about your actual offer, not an invented version of it. To see what happens next, read Create a webinar from a URL, step by step or visit the webinar from a link page.
