Webinar metrics that actually tell you something
Which webinar metrics matter, how to calculate them and how to read them, from registration rate to revenue per registrant, with a worked example.
Webinar basics for planning and running
What makes a webinar work, how long it should be and how to plan the topic, script and slides. Articles to get started and to look things up.
How to make your webinar work on a phone
Many guests watch on a phone. How to handle portrait and landscape, sound, mobile data, chat and registration so your webinar works on a small screen.
Webinar presentation tips for voice, pace and pauses
Practical webinar presentation tips: guide listeners with signposts, control your speaking pace and use pauses on purpose, live or recorded.
The best day and time to host a webinar
The best time to host a webinar depends on your audience, not on generic lists. Work out good slots from their daily routine, then test them yourself.
Webinar vs video course vs sales video compared
Webinar vs video course, plus the short sales video: what each format is for and how to link all three into one path from first interest to purchase.
Webinar glossary of terms from A to Z
A webinar glossary with over 50 terms, from A/B test to watch time, explained in plain English with links to in-depth guides.
Webinar ideas for twenty industries
Webinar ideas for twenty industries, from accountants to photographers: specific topics, the right format and where to watch your marketing claims.
How to offer a webinar replay the right way
Offer a webinar replay without false scarcity: choose the right format, announce it honestly and handle recordings of attendees with care.
The webinar checklist to run before launch
A tick-box webinar checklist covering content, slides, registration page, emails, legal points and tech, plus a full test run and a plan for week one.
Why people leave webinars early
Improve webinar audience retention by understanding why people drop off, finding the exact moments they leave and fixing the causes without pressure.
How to choose webinar software using twelve criteria
Twelve criteria for choosing webinar software, from formats and sign-up pages to data protection and pricing, with a scoring table and a test plan.
Applause, emoji reactions and other webinar signals
How to invite webinar reactions such as applause, emojis and raised hands, read them sensibly and show only real ones, never simulated enthusiasm.
How to make automated webinars interactive
A recorded webinar can still involve its audience. Honest ways to boost webinar engagement with prompts, small tasks and chat, and no fake attendees.
Webinar slide design that works on a phone screen
How to design webinar slides people can read on a phone: minimum font sizes, contrast, one idea per slide, simple charts and a ten-minute phone test.
How to A/B test a webinar
A practical guide to A/B testing webinars: what to test, how many visitors you need, what significance really means and the mistakes to avoid.
How to run a webinar chat that helps your guests
How to prepare and moderate your webinar chat, set simple rules and answer questions well, and why guests should know who is replying to them.
How to read your webinar analytics
Read your webinar analytics with care: figures in context, fair time periods, chance in small numbers and the path from symptom to cause.
How to write a webinar script, with a template
Write a webinar script that sounds natural when spoken: a section-by-section template with guiding questions, tips for spoken language and rehearsal.
Webinar captions and subtitles that people can read
Open or closed captions, WebVTT and SRT files, how to check automatic speech recognition and rules of thumb for webinar captions that are easy to read.
How to choose a webinar topic people sign up for
Choose a webinar topic people want to attend: where good ideas come from, how to turn a topic into a clear promise, and how to test it before you build.
Multilingual webinars for international customers
How to plan a multilingual webinar: which route to more languages suits you and how to keep several language versions up to date over time.
How long should a webinar be?
Find the right webinar length for your content, with sample running orders for 20, 45 and 60 minutes and clear signs that a session runs too long.
Live vs automated webinars compared
Live vs automated webinar compared on effort, impact and risk, with a side-by-side table and five questions to help you choose the right format.
Automated webinars explained simply
How an automated webinar works, who it suits and why honesty matters: label the recording clearly and never fake attendees or comments.
What is a webinar? Types, how it works and uses
What is a webinar? The meaning, how a session works, the main types and what businesses use webinars for, explained in plain English.
How to plan an automated webinar schedule
Plan an automated webinar schedule people actually show up for, with rules of thumb on frequency, lead time, time zones, clock changes and holidays.
How to create a webinar in nine steps
A practical guide to creating a webinar, from setting a goal and choosing your audience to slides, tech checks, invitations and follow-up.
How to build an evergreen webinar that lasts
Build an evergreen webinar that doesn't go stale: timeless wording, recording in modules, honest labelling and a simple maintenance routine.
Your offer as a webinar, from one link.
Paste the link to your offer and see what comes out of it. The account is free.
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