The best webinar ideas usually come from questions your customers keep asking. Even so, it helps to look at how other industries use the format, because an idea from a completely different field often fits your own business surprisingly well. Below are webinar ideas for twenty industries, each with one to three specific topics. The titles are examples to adapt to your own audience.
Advice, law and finance
1. Accountants and bookkeepers
- “Going paperless with receipts: how to prepare your books for your accountant”. A webinar for existing clients that cuts down on back-and-forth and, as a recording, helps new clients settle in.
- “The tax year at a glance for the self-employed”. Works as a recurring session but needs updating every year.
- “What changes for small businesses at year end”. Better run live, since the content changes each year and people will have questions.
2. Law firms
- “Hiring your first employee: the contract points founders often miss”.
- “Wills and lasting powers of attorney explained”. An information evening that explains the general rules and invites people to book personal advice.
Lawyers and other regulated professions usually have their own rules on advertising. Factual information, which is what a good webinar offers, fits those rules well. Individual cases belong in a consultation, not in the chat.
3. Insurance and financial advice
- “Income protection explained: questions to ask before you sign”.
- “Pensions for the self-employed: your options compared”.
This is where you need to be especially careful: no promised returns, no “guaranteed” gains. Avoiding income and health claims in webinars explains why.
Property, trades and energy
4. Estate agents and property
- “Selling your home, from valuation to completion”. For agencies that want to reach homeowners.
- “Buying your first home: from budget to getting the keys”.
- “What to expect as a new leaseholder or flat owner”. For property managers who want to help new owners find their feet.
5. Trades
- “Planning a bathroom renovation: the decisions to make before the first site visit”. Saves time in the quote meeting because customers arrive prepared.
- “Which heating system suits my home? Questions for your consultation”. Mention grants only in general terms, as rules and amounts change.
- “An apprenticeship with us: a look inside the workshop”. A short webinar for school leavers and their parents, ideal as a recurring session.
6. Solar and energy advice
- “Solar panels on your roof: what to clarify before you get a quote”.
- “Home battery storage: yes or no? A decision guide”.
Only show yield figures as a worked example with stated assumptions. An example calculation is more honest than a promise of how much someone will save.
Health, fitness and nutrition
7. Clinics, therapists and health professionals
- “Back-friendly at your desk: exercises for the working day”. For physiotherapy practices, and also as an offer for corporate clients.
- “Getting ready for surgery: what patients should know beforehand”. An information session that answers questions before the pre-op appointment.
Health-related advertising is tightly regulated in most countries. Inform rather than promise a cure, and point people to personal treatment for anything diagnostic.
8. Fitness and personal training
- “Strength training over 50: a safe start with no experience needed”.
- “Your three-sessions-a-week training plan”. Works well as a recorded webinar with a coaching programme as the offer.
9. Nutrition
- “Prep a week of meals in an hour”.
- “Eating well on shift work”. A topic with a clearly defined audience.
Again, no weight loss or health promises. Practical techniques persuade more than numbers on a scale.
Sharing knowledge
10. Coaching and consulting
- “Your first 100 days as a manager”.
- “Pricing your consulting work without underselling yourself”.
Webinars for coaches and consultants looks at how coaches build webinars into their business.
11. Online courses and training
- A taster lesson as a webinar. The first lesson of your course shows how you teach, and the offer at the end is the full course.
- “Spreadsheet formulas that save time in the office every day”. A concrete result attendees can try straight away.
12. Charities and non-profits
- “Your first shift with us: what to expect”. An information session for new volunteers, available any time as a recording.
- “Where your donation goes”. An open report on projects and spending for donors and supporters.
Software, tech and retail
13. Software and SaaS
- Onboarding for new customers. A webinar that walks through the first steps and saves support time.
- New feature walkthroughs. Regular, short and with room for questions.
- A product demo for prospects. The product demo webinar shows how to structure one.
Webinars for software and SaaS products has more ideas for this sector.
14. IT services and cyber security
- “Spotting scam emails: training for the whole team”.
- “Backups in a small business: what matters when things go wrong”.
15. Online shops
- “Brewing better coffee at home” for a shop selling roasted coffee and equipment.
- “Caring for leather shoes so they last for years” for a shoe or shoe care shop.
A webinar shows products in use, which no product page can do. Webinars for online shops and physical products goes into more detail.
16. Agencies
- “Planning a website relaunch: realistic timelines and effort”.
- “Search engine optimisation basics for business owners”. Demonstrates expertise and leads to an initial consultation.
Manufacturing, recruitment, hospitality and creative work
17. Manufacturing and engineering
- Maintenance training for customers. One recorded webinar per machine that new staff on the customer’s side can watch whenever they need it.
- A product presentation for buyers. Specifications, use cases and an open question section.
18. Recruitment and HR
- “A day in the life of our apprentices”. A webinar for applicants that answers questions before they apply.
- “Job ads that attract the right applicants”. For recruitment consultancies looking to win business clients.
19. Hotels, hospitality and travel
- “Planning a conference: rooms, tech and running order”. A hotel introduces itself to event planners.
- An information evening for a group tour. Route, accommodation, schedule and travellers’ questions.
- A wine tasting on screen. The bottles arrive by post beforehand and everyone tastes together during the webinar.
20. Photography and creative work
- “Better product photos with your phone”. Shows your skills and leads to a course or a booking.
- “Planning the timeline of your wedding day”. For wedding photographers who want to reach couples early.
Turning an idea into a webinar
An idea becomes a webinar when it promises a clear result for a clearly defined group. Test each idea from the list with three questions. Who exactly has this problem? What can they do after the webinar that they couldn’t do before? And what is the next step you will offer afterwards?
Then choose the format. Topics that change every year or depend on questions are better live. Topics that stay the same for a long time suit a recorded webinar shown at set times. How to choose a webinar topic explains how to sharpen a topic and test it before you build anything.
Frequently asked questions
How do I come up with webinar ideas for my own industry?
Collect the questions customers ask you in meetings, by email or on the phone. Whatever comes up often is usually a good webinar topic. The list above helps too, because ideas from other industries often transfer well.
Does every industry suit webinars?
Almost every one where customers have questions before deciding or need to learn something after buying. It gets harder when a product needs little explanation and is bought on impulse. In that case a webinar works better as a service for existing customers.
How many topics should I start with?
One. A single well-made webinar that you refine over a few weeks will do more for you than three half-finished ones. Add more topics once you can see what works.
Does every webinar have to sell something?
No. Onboarding, training or recruitment webinars don’t sell directly and are still valuable. If you do present an offer at the end, say so on the registration page.
Final thoughts
The best idea for your webinar usually sits in your customers’ questions. Take an idea from this list as a starting point, put it into your audience’s language and turn it into a webinar with a clear result. In industries with special advertising rules, inform rather than promise.
The notes on advertising rules in this article are general information and not legal advice.
