When you translate a webinar, swapping the words on the slides is the easy part. The voice has to fit, and so do the sign-up page, the emails and the session times. In CreateWebinar you can have a finished webinar translated from English into German, or the other way round, and the tool takes care of most of that work. Here’s what happens, what it costs and what you should check yourself afterwards.
What happens when you translate
In your webinar view, choose “Translate to another language”. CreateWebinar then creates a new webinar. Your original stays unchanged and keeps running if it’s already online.
The AI translates the slides, host script and product details into the other language. That usually takes one to three minutes. You then voice the new webinar with a voice of your choice, after which the sign-up page, emails and chat answers are created automatically in the new language.
Translation works between English and German only, because those are the two languages CreateWebinar creates webinars in.
What it costs
On our side, a translation costs nothing extra, on either the Self-Directed Perpetual Licence or the Self-Directed Subscription. Like a new webinar, it counts towards your 20 generations a day.
The translation and the new voice-over run through your own AI and voice accounts, meaning OpenRouter or Anthropic and ElevenLabs. You pay there based on usage. A long webinar needs more text and more voice-over than a short one.
A quick example: if you create an English webinar and have it translated into German on the same day, you’ve used 2 of that day’s 20 generations. CreateWebinar pricing and plans explained covers the details.
Translate, or create it in German from scratch?
You can also create a webinar directly in German. When you set one up, you pick the webinar language and the AI writes everything in it. Both routes cost the same, so the better choice depends on where you’re starting from.
Translating makes sense when you’ve already put work into the English version: trimmed slides, rewritten scripts, added your own images. The slides and script are translated as they currently stand, so that work isn’t lost.
Creating it in German is the better route if you have a German sales page. The AI then reads the page your German-speaking buyers will actually land on, and you answer its questions with that audience in mind.
What to check afterwards
A translation is a strong first draft, not a finished webinar for a new market. Work through the fine-tuning stations in order.
Slides
German text often runs longer than English, and compound nouns can be very long indeed. Check that headlines wrap cleanly and nothing looks cramped. Watch the numbers as well: €1,490 is written 1.490 € in German. Your own images with English text in them, such as screenshots of your course, aren’t translated. Swap them for German versions if you have them. The article on editing slides and pages shows how.
Host script
Read the script aloud. If a sentence sounds translated, rewrite it. German also has two ways of saying “you”: the informal “du” and the formal “Sie”. Either can work for a webinar, but the script, slides, pages and emails should all use the same one. If you don’t speak German well, ask a native speaker to read through once before you voice it.
Host and voice
Choose a voice that suits the language and your audience, and listen to the samples before you voice the webinar. When you edit the script later, only the slides you changed are voiced again. Host, voice and slides has more on choosing a voice.
Sign-up page and emails
Both are created in German automatically once you’ve voiced the webinar. Read them all the way through anyway. If you designed the original sign-up page in the page editor, check that colours and layout in the new version look the way you want. In the emails, pay particular attention to the subject lines, since they decide whether anyone opens the message.
Dates and times
Guests automatically see upcoming sessions in their local time. The times themselves are your choice, though, and they should suit your new audience. A useful reference: 7 pm in Berlin, Vienna or Zurich is 6 pm in London. If your current sessions are timed for a US audience, they’ll often land in the middle of the night in Central Europe. Also check which time zone your schedule is set to. Setting up your schedule walks through the options.
Buy button and chat
You decide where the buy button points. If you have a German sales or checkout page, link it in the German version. Look at the chat’s extra knowledge too. Anything that only applies to English-speaking customers, such as shipping or invoicing details, should be adjusted.
Before you go online in German-speaking markets
A few expectations are worth knowing if this is your first German-language offer:
- Business websites in Germany are expected to carry a legal notice, the “Impressum”.
- Double opt-in for email sign-ups is standard practice, and CreateWebinar uses it for every sign-up.
- When selling to consumers in the EU, prices are shown including VAT.
- Your privacy information should be available in a language your guests understand.
Quick checklist
- check slides for line breaks, number formats and English text inside images
- read the script aloud and keep “du” or “Sie” consistent
- choose a voice, listen to samples, voice the webinar
- read the sign-up page and every email, including subject lines
- set session times and time zone for the new audience
- update the buy button link and the chat’s extra knowledge
- watch one broadcast yourself as a guest
Frequently asked questions
Which languages can I translate a webinar into?
English into German and German into English. CreateWebinar doesn’t currently offer other webinar languages.
Will my original webinar stay as it is?
Yes. The translation is created as a new webinar, and the original isn’t changed.
How much does a translation cost?
Nothing extra on our side. It counts towards your 20 generations a day, just like a new webinar. For the translation and voice-over you pay your own AI and voice accounts based on usage.
Do I need to voice the webinar again after translating?
Yes. You pick a voice for the new language and voice the webinar. After that, the sign-up page, emails and chat answers are created in that language.
A translation lets you reach a second audience without starting over. To see how a webinar is built from a link in the first place, visit create a webinar from a link, and find the plans on the pricing page.
