A guest signs up on your page, receives a few emails, waits for the start and finally sees your offer. If every one of those steps looks different, at some point they start wondering whether they’re still dealing with you. Branded webinars make sure everything looks like yours, from the sign-up page to the buy button. Here’s why that matters and how to set it up in CreateWebinar.
Why a consistent look matters
People recognise what they’ve seen before. Most guests who sign up for your webinar already know you from your website or your newsletter. When your logo and colour turn up again, they act as a signal. Your reminder email is easier to spot in a crowded inbox, and on the stage the guest knows straight away that they’re in the right place.
Trust matters even more. A sudden change of look can feel as if the offer came from someone else. If the buy button leads to a page that looks nothing like the webinar before it, that can be unsettling. When the look matches, the route from webinar to purchase feels like one piece.
A consistent look doesn’t mean everything has to be colourful. Usually a logo, a brand colour and a heading font are all you need. Used sparingly, your colour draws the eye to what counts, such as the buy button.
What to have ready
Before you start, it’s worth digging out a few things:
- your logo in two versions, one for light and one for dark backgrounds, ideally with a transparent background
- your brand colour as an exact colour value, the same one your website uses
- an idea of the heading font that suits your brand
If you have brand guidelines, or an agency that looks after your brand, you’ll find all of this in one place.
Your brand in CreateWebinar
In Settings you’ll find “Your brand”. It’s included in every plan. There you upload your logo for light and dark backgrounds and choose your brand colour and a heading font. Whatever you save applies to all your webinars straight away.
Your brand shows up in three places:
- on the stage: the buy button, the buttons, the ring around the host, the title and the countdown on the waiting screen
- on your sign-up pages: through the “Logo” block, and in the page editor your brand colour is offered as a suggestion for the accent colour
- in the emails to your guests
You don’t have to worry about readability. CreateWebinar takes care of it automatically, for example when your brand colour is very light and a button needs dark text. We serve the fonts ourselves, without third-party services. That’s good news for your guests’ privacy, and the article on data protection at CreateWebinar has more.
Room templates for the stage
With Plus, the Self-Directed Subscription and the agency plans you can go a step further and create a webinar room in your own design. A room template sets:
- the stage background
- the colours for text, buttons and chat
- the waiting screen before the start, with your own video of up to 2 minutes and 10 MB if you like
- the end screen, meaning what your guests see once the webinar is over
You can save up to 30 room templates per workspace. In each webinar you pick the one you want under “Stage”. You might create a light, calm room for a webinar with lots of explaining and a darker one for launching a new product.
Basic and the Self-Directed Perpetual Licence don’t include room templates. There the stage shows the logo, colour and font from “Your brand”, which is often enough for a consistent look. For how the stage works otherwise, see the stage with chat, buy button and applause.
Slides in your own design
You design your slides in the slide editor, again on every plan. Ten slide designs give you a starting point, and a design always applies to all slides. Under “Customise” you change the colours, font and background and put your logo on every slide.
You can also change the background of a single slide. Choose a colour, a gradient or an image, which you can darken more or less depending on the picture. The text stays readable automatically here too. A plain background behind text-heavy slides and an image behind the opening slide often work well together.
Once you’re happy, save the result under “My designs” and pick it again when you create new webinars. You can also save individual slides and whole pages as templates, for instance a slide that introduces you and your business. Because a design change only affects the look, the audio stays valid. There’s nothing to re-voice.
The article on editing slides and pages in CreateWebinar covers the rest of the slide editor. For tips on readability on small screens, see webinar slides that work on a phone.
Five steps to your own look
- Upload both versions of your logo under “Your brand” and choose your colour and font.
- Customise the design in the slide editor and save it under “My designs”.
- Add the “Logo” block to your sign-up page and use your brand colour as the accent colour.
- On Plus, the Self-Directed Subscription or an agency plan, create a room template and select it under “Stage”.
- Open your sign-up page on a phone and check that logo and colours look right before you put the webinar online.
Frequently asked questions
Does “Your brand” cost extra?
No. You can add your logo, brand colour and heading font on every plan.
Can I use a room template on Basic?
No. Room templates come with Plus, the Self-Directed Subscription and the agency plans. On Basic and the perpetual licence, the stage shows your brand.
Do I have to re-voice after changing the slide design?
No. The design only affects the look, so the audio stays valid.
What if my brand colour is hard to read against the background?
CreateWebinar adjusts readability automatically. Where your colour would be too weak as text, the stage uses an easy-to-read shade.
Are the fonts loaded from third-party servers?
No. We serve all fonts ourselves, without third-party services.
Getting your look right takes a little time once, and then it comes with every webinar. For an overview of the tools, visit the slide and page editor and schedule and stage pages. To see which plans include room templates, check pricing.
