For online shops and brands
Webinars for online shops
Some products don’t sell on a photo and three bullet points. CreateWebinar turns the product page in your shop into a webinar that explains, answers questions in the chat and shows the buy button at the right moment.
Where you start
Some products need more than a photo
You run an online shop or your own brand, for loose-leaf tea or natural skincare, say. For simple products, the product page is enough. For others, questions remain.
How is it used? Who is it worth it for? Why does it cost more than a cheap alternative? In a shop, you’d explain that in two minutes. Online, a webinar can do it for you.
- You have a product that makes more sense when someone explains it.
- Your customers’ questions are familiar from emails and in-store advice.
- You don’t want to get in front of a camera for every product.
The link
Which page to paste
Paste the page of a single product, not your shop’s home page or a category. A good product page explains how it’s used and lists the dimensions, care instructions and the price.
For a set or bundle, use the page for exactly that offer. You can then add your own product photos in the slide editor.
The six questions
What the AI asks about your product
The AI reads your product page and suggests six answers. You look through them and add what customers would ask in a shop. Nothing gets made up.
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What exactly is the product called?
The product name as it appears in your shop, for example “Tea Starter Set”.
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Who is it for?
For example, people buying loose-leaf tea for the first time. Or home cooks who already own the basics.
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Which problem does it solve?
What gets easier or better with the product. Describe it the way your customers experience it.
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What does the buyer get?
What’s in the box, size, material and accessories. For sets, every single item.
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How much does the offer cost?
The price from your shop. As soon as it comes up in the webinar, the buy button appears.
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What should be emphasised?
Origin or craftsmanship, for instance, or an accessory many people overlook.
Length
The right length for your product
For a single product, less is often more. A short webinar gets to the point quickly and keeps the wait for your guests short.
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Our suggestion
Short
15 to 20 minutes
How it’s used, the benefits, typical questions and the price. For one product, that’s usually enough.
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Medium
25 to 35 minutes
For pricier products or sets where care and accessories matter.
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Long
45 to 60 minutes
Rarely needed, for example for an appliance with lots of functions.
How it runs
How your product webinar runs
After fine-tuning, you set the schedule. From then on, the webinar doesn’t need you.
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Step 1
Frequent sessions
A session every 15 or 30 minutes suits short product webinars. People who sign up hardly have to wait, and they receive their access link and a calendar entry by email.
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Step 2
Questions in the chat
The AI answers questions about size or what’s in the box from your product knowledge. Delivery times or return rules you add as extra knowledge if they aren’t on the product page.
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Step 3
The buy button
As soon as the price is mentioned in the webinar, the buy button appears. It leads back to the product page in your shop, where people order as usual.
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Step 4
Insights
Insights show you sign-up page views and sign-ups with conversion rate. Add attendance and offer clicks, and you can see which products go down well in a webinar.
Questions
Questions from shop owners
Does CreateWebinar need to be connected to my shop?
No. CreateWebinar reads the product page at the link you enter. The buy button leads back to your shop, so no technical connection is needed.
Can I create webinars for several products?
Yes. Each webinar comes from one link, so for several products you create several webinars. With the perpetual licence, 5 webinars can be online at the same time; with the subscription, 15.
Can I use my own product photos?
Yes, as your own images in the slide editor. The automatic AI images don’t show any text or logos, so to show your product with its packaging and brand, use your own photos.
Can my customers tell that an AI answers in the chat?
Yes. The chat carries the notice “Replies in the chat are written by an AI”. That notice is always part of it.
More use cases
Other ways to use it
Let your product explain itself.
The account is free. For your first product webinar, you’ll need a plan and your own AI and voice accounts.
See pricing